Jim is an accomplished global marketing professional with a strong creative background and project management skills  Over 12+ years’ experience as a visionary team member and leader for an oil and gas service company product marketing group, facing marketing challenges and initiatives including: marketing plan creation and execution; brand and positioning strategy; creation, execution, and measurement of global and regional MARCOM initiatives; Developing and executing strategic, multichannel campaigns; design and creation of visual communications and digital initiatives; public relations; product roll-outs; photoshoots; video creation and execution; advertising; and creation and execution of global meeting/engagement/social events.

 

He has led the development of brand strategies and MARCOM projects enabling growth and aligned with Weatherford’s strategic plan for the Production GBU. Jim was actively involved with the commercialization of new products and adapting the go-to-market strategies for production technologies--shifting from a "widget-approach" to a "systems-approach" combining technologies and positioning Weatherford as a trusted production advisor.

 

Faultless record of corporate event planning combined with discerning experience in planning, designing, arranging and coordinating every detail of various types of events such as seminars, conferences, client appreciation events, road shows, promotional tradeshows and events, business meetings, exhibitions, and external customer social events such as wine-tastings, hosted dinners, and sporting events.

 

Worked directly with company stakeholders at all levels and global geographies to define and achieve marketing communications objectives. I am a proven global liaison with region marketing and sales teams, product experts, and management -- with a demonstrated track record of excellent internal customer service and relentless enthusiasm. Cultural competence in professional relationships across the globe. Excellent graphic design, content creation (copywriting), and curation skills for both print and digital initiatives including collateral, brand management, campaign creation, website, email, evite marketing, and social media. Exemplifies passion for the advertising/marketing discipline and is committed to staying abreast of a changing marketing landscape, competitor analysis, and focus on the customer (internal and external). A smart marketer who can adapt to the ever-changing needs of business and market demands.

 

Collaboratively-crafted marketing strategy, commercialization efforts, and presentation of effective messaging to the marketplace. In digital realms, staying ahead of the trends, mediating negative news, and keeping the message consistent with a sound communication strategy and effective execution. A lean, team-based approach with buy-in and cooperation with key, cross-functional stakeholders, ensured targeted, structured, and consistent customer messaging and touch-points on a global basis. For traditional print projects, created articulate brand stories with clean, inviting graphics, based on solid corporate-design principles.

 

Tracked changes in internal clients' preferences and needs, external cultural and regional business needs, and competition.

 

Displays cultural competence with leadership, collaboration, and interaction with multi-cultural teams. 

 

Consistently performed under pressure in a fast-paced environment. Developed benchmarks and optimized performance of marketing programs.