Customer: Gallagher Benefit Services
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Challenge: Design and layout of annual benefit brochures to clients. Creating a compelling visual presentation of important insurance and health benefit information for multiple customers.
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Solution: Each design brief was researched for corporate culture fit prior to the design process. Turnaround on these projects was very tight as the benefits agency was required to retool a mass amount of information with the company's health-service vendors.
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Customer: Tropicana Foodservice
Challenge: Tropicana juice products were losing sales ground to competitor Minute Maid owned by Coca Cola on important college campuses in the southwestern United States. Food Graphics & Marketing was hired to meet with foodservice managers on college campuses and find new channels to merchandise product, increase case sales, and finally to create custom marketing programs for each to engage campus audiences and further penetrate these accounts.
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Solution: Guerilla marketing blitzes were executed in Texas, Louisiana, Alabama, Mississippi, and Arkansas. Food Graphics & Marketing created sampling events, custom T-shirts, brand awareness launch parties, and frequent-purchaser programs and provided awards.
Customer: Red Baron School Foodservice
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Challenge: In 1996, Red Baron school foodservice was attempting to further penetrate the middle school and high school lunch markets. The challenge for some schools was feeding kids in the allotted time frame. Red Baron wanted to bring a branding presence to the school lunch program so Food Graphics and Marketing created "The Baron Appears" campaign to test schools in the Dallas market.
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Solution: Food Graphics & Marketing concepted two test solutions to ease the school's time crunch. We designed a separate "food court" concept and built the pilot in Long Middle School in Plano, Texas. Design, construction, and launch party were executed. The second concept was a hip "biplane kiosk" that could be moved around the school to help with moving kids through the lunch lines. We built six custom kiosks.
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Since Red Baron product in the lunch program was unknown to the school children, we hired an actor to make "appearances" by walking unannounced into classrooms and handing out long stem red roses to teachers without saying a word, then mysteriously disappearing. The launch parties complete with djs came during lunch period after with much fanfare.
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Project: Weatherford Tradeshow Booth Design and Management
Challenge: In 2015, Weatherford elected to exhibit in an international bi-annual technology conference that is highly-respected and usually well-attended by the industry. Our peers, competitors, and customers all converged on the World Trade Center (WTC) in Dubai for the bi-annual Society of Petroleum Engineers Intelligent Energy Conference. Doing business in the Middle East is culturally distinct from business in the west. There are expectations that must be met, not only by our sales people, but also reflected in the booth design. This three-day event was expected to bolster our business relationships on an international scale with this attendee profile that included dignitaries, company executives, management, and engineers.
Solution: I booked the exhibit space required from the show management. After internal and regional strategy was decided, a creative brief was completed for the project. I submitted a stand scheme and blueprint to the exhibition company out of London who was hired for the project. I supervised the build-up team, designed posters and graphics, and created presentations for the booth as well as designing tool displays and demonstrations, invitations, lead management, etc. Planning and execution were seamless and the design was a hit with the visitors and my internal customer, the Vice President of Production Optimization. Little touches like understated florals, a chef who appeared on site to custom-cook beignets in the booth, logo'd glassware for non-alcoholic beverages, chocolates, and candied dates in the meeting room, as well as a casual presentation area in front to capture attention from the show floor with a large video monitor, made this project very successful.
Return on investment for the project includes at least three major contracts (traceable to this tradeshow) worth several million dollars in revenue to Optics and Software groups.
Customer: Drill2Frac Services
Challenge: Design corporate identity and brand guidelines to stand out in the energy sector for a technology startup. Additional projects with this client include stationary setup, a tradeshow booth design and a brochure to take to market.
Solution: The company market strategy and the competitive marketplace was researched prior to design. All components including production was accomplished within a two-week timeframe to facilitate a major tradeshow opportunity.