Jim Schlebach
Houston, TX               281-352-2708               Jimschlebach@sbcglobal.net               www.linkedin.com/in/jimschlebach
 

Senior Marketing Manager with over 25 years of experience in the energy industry delivering visionary expertise leading teams and business units to effective product marketing campaigns and marketing communications, specifically within the field equipment and oilfield services sector. As an experienced manager or passionate individual contributor for both global and regional marketing teams, I maintain a relentless enthusiasm and possess excellent content creation and curation skills for print and digital customer and activation experiences. I am committed to staying abreast of evolving marketing trends, competitor analytics, and maintaining a focus on customer satisfaction and brand integrity. Able to travel domestically and globally to 50% to meet company requirements. Proficient with Adobe Creative Suite software including Indesign, Photoshop, and Illustrator. Microsoft Office programs including Word, Excel, Outlook, Sharepoint, and Powerpoint. Basic HTML and Wordpress.

•     Strategic Marketing:     •     Digital Marketing     •     Product Marketing     •     Creative Thinking     •     Team Leadership     •     Analytical Skills
•     Project Management    •    Global Experience   •     Communications      •     Product development     •     Communication Strategy     •     Adaptability
•     Brand Management     •     CRM tools     •     Budget Management     •     Collaboration

Experience

Flowco Production Solutions          June 2019 – November 2023

Senior Marketing Manager

•     Developed and implemented strategic marketing plans to achieve company objectives and revenue targets

•     Led the development of digital and print marketing collateral, including sales presentations, brochures, case studies, and website content
•     Managed digital marketing and external marketing initiatives, including website optimization, electronic newsletters, campaigns, and social media strategy         and content creation
•     Collaborated with sales teams to identify target markets, customer needs, and competitive positioning
•     Drove lead generation efforts through targeted campaigns, events, and industry partnerships
•     Strong verbal communication and presentation skills to all levels of management and staff
•     Stayed informed about industry trends, market dynamics, and competitor activities to identify opportunities and risks
•     Managed marketing budgets and allocate resources effectively to maximize ROI
•     Supervised and mentored marketing team members, providing guidance and support to drive professional growth and development

Brand-positioning expertise including creative concepts and print design projects. Measurements of targeted MARCOM initiatives and multi-channel campaigns. Planned and Represented Flowco Production Solutions at industry conferences, trade shows, and networking events to promote brand visibility and thought leadership. Strong art direction and event planning skills. Built brand, audience, and market share for an independent artificial lift manufacturing and service company. Developed a marketing plan for messaging, strategy and design of all company collateral, website, and tradeshow exhibits. Promoted and implemented company marketing strategy by planning and executing all marketing programs. Managed and conducted tradeshows, customer events and video projects. Grew online audience by 200% on LinkedIn and influenced company brand recognition domestically and globally.

Aided district managers, sales, and cross-functional teams with planning and execution of regional initiatives as well as managing all corporate marketing activities for the parent company and three subsidiary companies. Assisted in product naming and registration of company trademarks. Created storyboards for video and animation projects and designed all collateral for print production and managed distribution.

Managed costs and annual budgets for all marketing activities. Supervised a marketing team of three. Accountable for the performance and results of the marketing team.

WIPRO                     February 2019 – June 2019
Shell Energy | Communications Consultant - Contract

Internal Communications Project for Shell Artificial Lift Division. Project completed on time and on target. Four month contract.

FG&M, Inc.              March 2016 -- May 2019

 

Director of Operations and Designer

 

Self-employed design and marketing firm specializing in B/B marketing and sales growth programs. Solid growth of 27% to 34% in billings each year. Participated and managed the design, planning and execution of all company projects and operations including regional foodservice marketing events, menu and collateral design, product sampling, sweepstakes, promotions, art direction and creative.Created and executed regional field marketing, package design, and display for Uncle Bens Inc USA Foodservice, Pepsico/Tropicana products, Grady’s American Grill Restaurants, Inc., Five Star Coffee, Zydeco’s Restaurant, Red Baron Foodservice, Canyon Specialty Foods, International Home Foods and others. Hosted wine tasting and sales at HEB and part-time host at Pedernales Cellars in the TX Hill Country. Designed exhibit and trade show graphics for Fossil Exhibits and independent clients such as AppSmiths, Fesco, and many other energy operators and service companies.

 

Weatherford International          January 2004 – March 2016
Global Marketing Manager -- Production Systems

•     Developed and implemented strategic marketing plans and initiatives for the Production group within Weatherford. Reported to the product group VP with a dotted line report to the Commercialization Manager to achieve company objectives and reach or exceed revenue targets
•     Led the development of marketing collateral, including sales presentations, brochures, case studies, posters, and tradeshow graphics
•     Created storyboards for animations and video projects•Collaborated with sales teams to identify target markets, customer needs, and competitive positioning
•     Drove lead generation efforts through targeted campaigns, events, and industry partnerships
•     Strong verbal communication and presentation skills to all levels of management and staff
•     Designed three domestic and international product demonstration spaces with displays in Houston, TX, Abu Dhabi UAE, and Muscat, Oman
•     Managed marketing budgets and allocate resources effectively to maximize ROI
•     Supervised and mentored marketing team members, providing guidance and support to drive professional growth and development

Joined an oilfield service product marketing team as a graphic designer and later held a leadership role for a company who manufactures production tools and hardware, software and high-tech downhole solutions and products. Grew several artificial lift, oilfield automation, flow and software products from obscurity to enable brand recognition and market share with strategic marketing communications and initiatives including planning, advertising, event marketing, collateral creation and copy creation. This company, eProduction Solutions, was acquired by Weatherford, International in 2008.Enabled sales opportunities and growth with support for global sales and regional marketing teams and event management activities such as launch, training, regional initiatives, tradeshows and collateral and presentation development. Tracked progress against launch deadlines, brand integrity, messaging, and results measurement.Specific individual regional global campaigns have resulted in tremendous sales and growth.Personally conducted 16 global, multi-day technology seminars in 11 countries and have managed tradeshows of all sizes from concept to post-show return on investment (ROI) review. (Budgets from $5K to$80K). Designed, created and managed print production of backdrops, poster displays and required collateral following corporate style and branding standards.Created messaging for storyboards for value propositions, animations and video projects. Poster and brochure copy, design, and creation have netted excellence awards.Was central point of contact for region sales and marketing teams for the Artificial Lift and PRODUCTION product group and coordinated with the Weatherford Corporate team for graphic creation, content strategy, event and tradeshow participation, technical seminars, product launches, and specialized Marketing initiatives.Consistently performed under pressure in a fast-paced environment. Developed benchmarks and optimized the performance of marketing programs. Ability to work collectively with culturally-diverse teams in-person and in virtual settings.Maintained and supported corporate branding standards across multiple channels and geographies.

Education

M.A. coursework with a concentration in Marketing, Management and Advertising Art
University of Texas, Dallas

B.A. in Marketing, PR & Advertising Art with a concentration in Interdisciplinary Studies
University of North Texas

Summary

A brand and Marketing expert, leading teams and internal business units to effective product marketing. As an experienced manager covering both global and regional marketing teams, I maintain enthusiasm in my work and professional relationships and possess excellent content creation and curation skills for print and digital brand and product activation experiences. I am committed to staying abreast of evolving marketing trends, competitor analytics, and maintaining a focus on client and customer satisfaction.